![]() ![]() Not only that, but emblem logos give off a traditional, timeless feel, which is why it was Starbucks’ go-to for so long.Īlong with their now-famous siren, choosing a bright, healthy green as their primary brand color also promotes a sense of compassion, nurturing, and kindness. Plus, it’s an easy shape to work with across different formats, whether you’re printing it on coffee cups (which have a curve and can cause challenges with your logo) or printed advertising like newspapers and billboards. ![]() There was no Starbucks coffee without the logo.Ĭircles are a top shape to use because they represent a never-ending journey around the world. Having a unique and recognizable mascot helped them create a strong brand presence, not just in America but also in countries all around the world.įrom the very beginning, their logo was connected to their brand in the strongest possible way. There’s so much we can learn from the evolution of the Starbucks logo. Today, they’re the largest coffeehouse chain! In a way, they revolutionized the way we drink coffee.įast forward to 1987, and the company was sold to a group of investors who rebranded with the name Starbucks Coffee and began to expand. They dreamed of creating a safe space in Seattle, where people could come and enjoy coffee, teas, and spices. ![]() The three Starbucks founders, Gordon Bowker, Zev Siegl, and Jerry Baldwin wanted to do better. When discussing Starbucks’ history, it’s essential to realize that most coffee retailers at the time were scooping low-quality coffee out of cans and serving it to customers. They’re known for their love of tea, and in the buildup to the Revolutionary War, it was patriotic to drink coffee instead of tea. On top of praising goats for their help, the British also had a hand in popularizing coffee. So, in a sense, we should be thanking goats for helping us discover and enjoy cups of coffee.īut coffee wasn’t always so popular. A nearby monk took that plant and created the first cup of coffee, which kept him up all night. The story goes that shepherds noticed their goats ‘dancing’ after eating part of the Coffea plant. We humans have been drinking coffee since the 9 th century. ![]()
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